Egora Ltd, a company that was started in 2011, joined the Mara Launchpad Uganda in March 2012. It was started by Mugulusi Ronald and Mwesigye Prosper Mugisha- both university students, who were using their hostel rooms as company offices.
EgoSMS, the company’s main product, is a web-based reliable and cost effective SMS application that is easily used to send bulk SMS, scheduled SMS, customized SMS and automated texts at an instant, to a large audience.
“As a growing company run by young entrepreneurs, doing business is challenging and the costs are high” says Ronald. “We lacked the technical knowledge but that was not reason enough to make us give up. It actually gave us a reason to even work harder. Seven months down the road and we have the EgoSMS of today with good growth rate. Our goal is to be the market leaders in SMS business by our third anniversary “, he explained
Egora Ltd charges between 35-20 shillings per message. These can be sent across the East African region to most of the telecom networks and the messages never expire. Purchases can be made online using any of the major mobile payment options like MTN mobile money, Warid Pesa, Airtel money e.t.c. Egosms application enables the client to see their message history, transaction history, uploaded files and message templates with vast amount of storage. The application is tailor made for churches, schools, meetings, multi-level marketing firms, individuals, organizations, institutions, companies and many more.
Since joining the Mara Launchpad, Egora Ltd has been able to professionalize its work. “We used to make up excuses to meet clients at their premises and restaurants since we didn’t have our own, this was affecting our operation costs in teams of transport and restaurant bills” said Mugisha. The Mara Launchpad has given us the visibility and increased on our networks through the different events hosted at the Launchpad. Explained Mugisha